Today I am sharing with you the brand board I created as a foundation for the identity of Sweet As Honey Studio. I would love to get in more depth of how to develop your brand and how to create your own brand board, but today I will just be touching on the specific elements of Sweet As Honey Studio and our mission.
While developing the mission for Sweet As Honey Studio, I noticed reoccurring words when I was writing my hopes, dreams, and vision for this company. I wanted the designs to be created off of authentic love. I wanted the designs to take time, be more deliberate and less "on-trend," a purposeful reflection of the love of the relationship. As I was developing this mission, I realized that I wanted my brand to expand further than weddings, I wanted to be able to make paper goods that not only celebrate life, but cultivate love and intention.
As a creative, it is so easy to feel like you are lost among one million other bloggers and creatives who seem to be doing it better than you are. My desire for Sweet As Honey Studio is to rid myself of those negative thoughts and instigate a new set of thoughts. There is enough room for me, the creative industry needs me, I have purpose and a gift to share. Using these desires and becoming clear on what they were, made my brand board fall together easily.
I am a big fan of bold colors and anything with personality, I wanted to share this love in a subtle and mature way. Knowing this, I chose simple, light, and airy colors of tans, dusty roses, with a big pop of cobalt. I found pictures I felt accurately described Sweet As Honey Studio vision and made sure they also coincided with the color palette I chose.
The development of the logo went through many stages. I realized I need to simplify my logo just as I was simplifying my company. I am enamored with calligraphy, but realized my love of calligraphy was based on the trend and was more of a shallow love than a stead-fast love. I wanted the business to be steadfast, rooted, and foundational. I chose the font Archer for its serif qualities and the clean-ness within it. I wanted to pay homage to my love of calligraphy and chose the script font, Notera.
The Sweet As Honey Logo features a beehive with the initials of the company. I love bees, how hard they work, and their teamwork. The life of bees is something I wanted my company to reflect. The floral garland surrounding the hive is made of florals bees are attracted to such as clover, aster, mint, and rosemary. The whole aesthetic came together beautifully the more I read about bees and aligned it with my vision.
I believe it is incredibly important to be transparent with your business mission and development to not only build a sense of trust with your clients, but to get honest with yourself and your goals. I hope you enjoyed a little peek into the designing of Sweet As Honey Studio and I can't wait to share more about building your brand.