It's the beginning of a brand new week and month. New things to learn and new goals to create, am I right? Today I am sharing what a media kit is, and why you need one for your creative business. I just recently learned the value of media kits and am blown away at how simple they are to create.
WHAT IS A MEDIA KIT?
A media kit is a public relations and marketing tool. In the case of creative businesses like Sweet As Honey Studio, a media kit is used to inform potential clients on the process, products and services available, as well as addressing frequently asked questions.
A media kit is usually found as a downloadable PDF file on the business' web page or in an email. It shows your clients that you know what you are doing, you have invested and researched what will best help them. At the end of the day, clients want to feel a connection with the people they receive work from. They want to feel loved, educated, and a part of the process. A media kit outlines the information clients will need to know.
WHAT RESOURCES DO I NEED?
Media kits vary depending on the services and products you offer. Essentially your clients will be interested in: what they will receive when working with you, testimonials, education on your process, who you are, and a quick thank you.
Write your introduction addressing your mission, who you are, and why you are thankful for your this opportunity. Make sure to include pictures of your work and yourself. Include a step by step process on pricing, process, and what your client may expect when working with you, lastly write a thank you to your client - explaining what they mean to you.
HOW DO I MAKE ONE?
After you have brainstormed what information and layout you would like to include, head over to Adobe Illustrator! Adobe Illustrator is a graphic design program very easy to use for simple projects like media kits.
WHY DO I NEED A MEDIA KIT?
A media kit helps streamline your workflow. It includes frequently asked questions, details of your process, pricing and fees, and other important information. By having a media kit, you're business becomes transparent. The best service you can offer your clients is honesty and integrity.
Take a look at our media kit here.
What other essentials do you include for your business website?